By Aidan Mastandrea
News Editor
Ewing Township has spent the early part of 2025 implementing “Welcome to Ewing” signs on main entries to town. The project aims to place a sign at 19 locations around Ewing.
Ewing Mayor Bert Steinmann credits his office along with Ewing residents, specifically Michael Dombrowoslki, for coming up with the idea for the project, according to a press release.
The first sign was unveiled on Olden Avenue.
“Mercer County traffic data indicates that over 20,000 vehicles pass this location daily,” Steinmann said. “That means thousands of people will see this sign every day, reminding them that Ewing is a thriving community that welcomes residents, visitors and businesses alike.”
There are multiple size designs amongst the 19 locations. The largest signs will appear on Olden Avenue, Scotch Road, Pennington and Parkway, and Pennington at Rockleigh Drive, and will be 96 inches wide and 46 inches tall.
“While I’m not sure how much good these signs will do, I tip my hat to those who put in the effort to design, create and install them,” said Martin Griff, the moderator of the Ewing Facebook group with 8,800 members. “These folks are trying something to improve the township, which is far more productive than those complaining all day on online about everything Ewing.”
The funds for the project came from the Ewing Redevelopment Agency, but there is a belief among many on social media that the signs are paid for through tax dollars.
“We who live in Ewing don’t need signs to know where we are but for those flying in and out of Trenton/Mercer Airport the signs will let them know that they are passing through Ewing,” said Griff. “If the point of the signs is to put Ewing on the map for travelers, the signs are doing their job.”
The signs were designed and made by Zienowicz Signs & Fabrication.
“The gateway signs are easy to read and pleasant to look at. They come in three sizes. It appears that a lot of thinking went into this project,” said Griff.
Steinmann shared that the town is in the process of adding extra shrubbery to the back side of each sign to create a more pleasing look.
“This is another step forward in our efforts to raise Ewing’s profile,” Steinmann added at the unveiling. “Especially along Olden Avenue, a major commerce corridor, we want businesses to know we appreciate them and are invested in their success.”
