By Aidan Mastandrea
News Editor
After pulling off of Brunswick Circle, while driving down Princeton Avenue in Lawrence Township, some may not even notice a small white building down the right-hand side. For locals though, that building is home to one of the most popular ice cream joints around.
Mr. Ice Cream has been around for a few years and has already solidified itself as the go-to place for all types of ice cream treats. All over social media, lovers of the local spot have been very vocal about the greatness of owner Reggie Loude’s spot.
On Tuesday, April 8, in 40-degree weather, people still lined up to get their hands on a cup or cone of the soft-serve ice cream.
“This is actually my first time, I heard a lot about the viral Dubai sundae,” said Bryant Sanchez, Trenton native and alumni of the College. “ I heard the stories and just here to try it out.”
The Dubai sundae, which is a blend of chocolate, pistachios and strawberries, has been a crowd favorite. People wait in line and hope that it hasn’t sold out.
“The [Dubai sundae] is definitely the hype,” said Melissa Messenger, a frequent Mr. Ice Cream customer. “It’s kind of his hit. Everyone’s coming for it.”
Mr. Ice Cream is much different than a typical ice cream store. With options including nutella banana or lotus biscoff sundaes and toffee banana pie, Loude has a plethora of dessert options for any palate.
The shop's virality peaked on Facebook just a week ago as a Ewing local posted about Mr. Ice Cream, proclaiming that the people who wait in line for ice cream “look absolutely ridiculous.” This Facebook user faced immediate backlash as over 100 commenters defended the store, claiming that Loude’s store is great for the community.
“From what I have heard from several people, the owner is a very friendly, ‘hands-on’ kind of guy,” said Terri Carabelli Wylie, a former Ewing resident who now resides in Hamilton, in a message to the Signal. “I believe he is the reason for the closeness within the community. A lot of business owners are not visible for the day-to-day sales, etc. I think that's what makes this place stand out from the rest.”
Wylie was one of the Facebook commenters defending the local business.
As the weather gets warmer, Mr. Ice Cream will continue to be one of the busiest local businesses around. People love ice cream, and in the eyes of many residents, Mr. Ice Cream does it the best.
